Create amazing video marketing for your business that stands out.
Video marketing all begins with an idea. Maybe you’re just launching a business, maybe you want to turn a hobby into something more…. or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Be Yourself
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there and more than 60million Facebook business pages, but your story is what’s going to separate you from the rest. You and your business are unique and so should your video marketing. This is what creates a connection with between your business and your clients.
Once you’ve scripted your marketing video you should read this back to yourself.. If the words you read back don’t sound like the voice in your head, that’s a good sign you still have more work to do. The videographer you engage with will be able to help with scripting and the overall creative feel for the video. They will often create a list of questions ensuring that helps guide the creative process of the video. More importantly it is the job of the videographer to ensure the business owner or staff feel comfortable in front of the camera so the real vibe of the business shines through.
The Treehouse, Stella Yoga
Establish Video Marketing Goals
If you don’t establish your goals then how can you measure the results of your video marketing? Moreover, how can your commercial videographer know if they are hitting the mark? Video marketing is now an essential part of every businesses online footprint and below are a few ideas on how to measure your results.
Did your video marketing increase awareness and interest in your products or services?
Did your video marketing describe how to use a product or service? And therefore increase engagement of your clients and partners?
Does your video marketing attract attention? Increase engagement on social media, blogs, publication and influencer mentions
Has your video marketing helped increase sales?
Has your video marketing improved the look and feel of your website and social media platforms?
Define Your Audience to Enhance Your Video Marketing
To improve the video marketing within your business you must know who your target audience is – what they like, and what they share.
Where do your customers spend most of their time online? This is where you need to target them with your video marketing
It is important that you create “buyer personas” to circle in on the things they like. Without this your video marketing is simply a stab in the dark and most likely you will not be directly marketing to the correct people online
What video marketing styles would they get excited about? – emotional, edgy, long and informational, funny, short and high energy?
Who is it that actually buys your products and services?
Be Confident
Video marketing is an essential part of any business. However, it’s crucial that your message is clear, you’re confident and you don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your video marketing can evolve with it. Your goal should be to connect with your customers and potential clients and tell your story clearly and with confidence. If you can do that you will have customers beating down the door. Your commercial videographer will be able to help you feel confident and will be to edit the video in a way that brings out the best in you and your team.
What type of videos are you making?
At Mason Media we pride ourselves on getting to the core essence of what you and your business is all about. We often have clients approaching us asking about video marketing for their business. They know they need video marketing as part of their overall strategy, but don’t know where to start.
There are so many ways that you can use video marketing within your business. For example if you are a new business perhaps you want an intro video for all of your staff, or a highlight video explaining what it is you and your business does, you can also talk customers through how to use a certain product or service, or you may want client testimonials which a proven way to attract more customers to your business.
As you can see there is a lot to think about on your video marketing journey. Make sure you put some time and effort into thinking about what it is you business needs are. Or book in a free consultation with us and we can take you through the steps to required to ensure you have an amazing end product to help achieve your goals.
Mason Media
